Noble Ink provides business advice to growing public relations consultancies PR is coming under increasing scrutiny in terms of having to justify its role in the communications mix. Public relations consultancies need to pay increasing attention to the way they run their business. Clients wish to be associated with professionally run consultancies, as well as those offering strategic advice and effective implementation skills.

Noble Ink’s management support ranges from focused projects to broader issues associated with setting up and managing the modern public relations consultancy. Much of this work is in the context and spirit of the Public Relations Consultancy Association (PRCA)’s Consultancy Management Standard (CMS).