Annie Noble started her journalistic career as a researcher for Radio Times. Later she became production editor of Management Today and then deputy editor of Business Matters. Moving into PR, she set up a high tech public relations consultancy before joining HAT Group plc as marketing services manager. She then set up Noble Ink to provide PR, marketing communications, copywriting and freelance journalism. As well as providing consultancy to a wide range of organisations in the high-tech, business services, marketing, financial services, leisure construction and other b2b markets, she has also worked on a freelance basis as PR Manager and Marketing Communications Manager for a publicly-quoted software company, Head of PR for a marketing services consultancy and Senior Account Director for the technology arm of a major UK PR group. Her many roles have also included lecturing in written communication at University level and commercial writing training. Annie is the author of Chambers' Guide to Business English, published in April 2007, and a member of the Chartered Institute of Public Relations.

“To every sagely proverb there is a notable exception. Annie is living proof that if you want a job done properly, do it yourself is not a foregone conclusion.”

Paul Noble is an independent public relations/communications trainer, consultant, academic, mentor and speaker/facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments. He has set up his own consultancy, managed a large corporate communications department, and ran the public relations degree at Bournemouth University. He is a Fellow of the Chartered Institute of Public Relations and with Dr Tom Watson is author of Evaluating Public Relations (2nd edition published in October 2007).

“A person of high intellectual power ... contributes highly original and creative ideas ... self-sufficient and self-directing ... clear desire to get on with it.”