There are some 400 published definitions of public relations. This may be because it is a dynamic and fast-developing field. It may be because people (most notably PR practitioners themselves) are confused as to what public relations really is.

To help clarify this confusion, Noble Ink has out to debunk and demystify some of the issues that surround modern public relations. This encompasses looking at the key issues of what public relations delivers, evaluating PR, and public relations and the media.