Press auditing involves investigating and reporting on journalists’ perceptions of your company and your press relations activities.

What do your key media really think about you? Do they understand your products and services? Do they know where you fit in the marketplace? Can they differentiate between you and your competitors? Do they know who your clients are?

Noble Ink offers an independent service which will find out exactly how the press perceive your company, your products or services, and your key management. We work in parallel with your in-house team and external agencies to identify your target press and then ask them the right questions.

The results of our press audit are then fed back to you to identify your areas of strength and weakness, the key messages you need to reinforce and the journalists you need to spend more time with.

Carried out on a regular basis, press auditing can quantify the improvements made in the communications you make with journalists and in the long term can make your PR campaigns more focused, targeted and cost-effective.